Well-Written and Red: The Story of the Economist Poster Campaign Alfredo Marcantonio

ISBN: 9781905641024

Published:

Hardcover

256 pages


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Well-Written and Red: The Story of the Economist Poster Campaign  by  Alfredo Marcantonio

Well-Written and Red: The Story of the Economist Poster Campaign by Alfredo Marcantonio
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 256 pages | ISBN: 9781905641024 | 6.18 Mb

Well-written and Red is the story of this influential advertising campaign, written by one of Britains most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only ofMoreWell-written and Red is the story of this influential advertising campaign, written by one of Britains most respected advertising copywriters, Alfredo Marcantonio.

As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.



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